Rainy Day's Lemonade

Candy Packaging

2020

Hard candy brand created for UCLA Design Media Arts class. 

Concept: People generally associate rainy days as sad/gloomy and lemonade with bright/happy summer days. Rainy Day's Lemonade means that even on a gloomy day there is something to look forward to. Our candy can be just that.

Product designed thinking about how consumer will interact with the packaging and feel when opening each layer. Patterns are created through researching therapeutic design. Our goal is for the consumer to feel calm, excited, and happy. 

Brand logo

Closed packaging

Opened box and contents

Jar lids for each flavor

Individual candy